We research and innovate products specifically for the needs of people of African-Caribbean, Asian and Arab heritage. It’s niche. It’s precise. Our unique nutritional formulas put you at the forefront because of it. Learn how our supplements can support your health on The Science page here.

Our capsules and supplement formulas are completely free of animal products and animal-origin ingredients so they work across the board for any and all dietary requirements. Want to know more? Read about each one of our ingredients on the Product pages.

We’re on board with clean science, not GMOs.  All of our ingredients come from natural and sustainable sources wherever possible. Find out more about our ethos and the way we run our company on the Our Story page.

We believe in being as sustainable as possible. To start, our ingredients are wholly traceable and come from sustainable sources. 

We don’t use fluff like artificial colorants or synthetic filler to pad out our supplements.  Our products are high quality, and entirely functional. Each ingredient serves a nutritional purpose.

Wellbeing is for all of us so we’re committed to being completely cruelty-free. That’s why our supplements aren’t tested on animals nor does anyone test on animals on our behalf. Ever.

We only use materials that respect our environment. That’s why ourouter packaging is made from 75%recycled materials, is 100% recyclable and uses FSC-certified paper while our glass jars are refillable. We even provide a prepaid envelope with every purchase so that our sachet refills can be mailed back to us to be recycled properly. It’s not perfect but we’re trying to do our best and aim to keep working on packaging that is even kinder to our planet

We partnered with top nutritional scientists to create exceptional formulas that truly support your body’s unique needs. They're refined, tested and approved over many rounds before they hit our (virtual) shelves. Meet our panel of nutritional experts, on the Team section of our website.