Who we are

When we feel our best, we naturally want to give back and help others. That’s why we’re devoted to inspiring you to plant the seeds of self-care with the right supplements. Taking care of our community and making sure everyone has access to the tools to reach optimum health is our ultimate pursuit. So, we’ve sorted through the science and the noise of the wellness industry so you know that what you’reinvesting in is proven and highly effective for your unique DNA. This is our promise.

Founded for People of African-Caribbean, Asian & Arab Origins.

Simi LaunayCEO & Founder

“When the world pandemic underlined the strength of our immune system, we became irreversibly aware of how self-care, nutrition and genetics influence our health and wellbeing. I was stunned by research published on the critical importance of Vitamin D for our immune system and when I learnt that people of colour are most at risk to such a deficiency, I went in search for a supplement to support me and my family. This was the start of the journey that led me to create Sow Minerals.”

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Forget the status quo.

Forget the status quo.

We Know You're Unique

Founded for People of African-Caribbean, Asian & Arab Origins.

Simi LaunayCEO & Founder

Founded for People of African-Caribbean, Asian & Arab Origins.

Simi LaunayCEO & Founder